SYS-001
2025 · Institutional
Institutional identity and web restructure
- Brand system
- WordPress
- Accessibility
- Analytics
The institution needed to modernize its public identity without losing the recognition attached to the original mark. The website also needed clearer structure, better accessibility, and reliable insight into how visitors used it.
Problem
A 35-year-old paper-first logo, an outdated website, messy content structure, weak digital touchpoints, and no serious performance tracking.
System built
Reconstructed the historical logo for digital use, rebuilt the identity, restructured the WordPress site, and improved content hierarchy, accessibility, and tracking.
Operational value
A public presence that became easier to navigate, easier to maintain, more credible to visitors, and ready for measurable communication.
Constraints
- Preserve the visual memory of a long-running institutional identity.
- Improve web structure without making the site feel disconnected from the organization.
- Bring accessibility, analytics, and content hierarchy into the same rebuild.
Delivered
- Digital reconstruction of the historical logo
- Brand identity cleanup
- WordPress website restructure
- Content hierarchy, accessibility, and analytics improvements
Result
A cleaner public image with stronger navigation, more legible content, analytics in place, and an identity that could work across digital surfaces without losing institutional continuity.